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Victoria's Secret website down for third day amid mysterious 'security incident'

Theresa Braine, New York Daily News on

Published in Business News

Victoria’s Secret & Co. kept mum on Wednesday as a prolonged “security incident” kept its website dark for a third straight day, flummoxing customers and investors alike and pushing the stock price down 7%.

The retailer also ceased some office operations and told employees to steer clear of company technology as some email passwords stopped working, Bloomberg reported.

“Recovery is going to take awhile,” CEO Hillary Super cryptically told staff in a memo obtained by Bloomberg.

Details of the outage remained, well, secret. For website visitors, the retailer supplied no explanation beyond a few sentences appearing on a blank pink screen, telling customers that the company had “taken down our website and some in-store services as a precaution” to address the incident.

The store’s app was also affected, and while the company’s social media pages were still intact, the most recent posts were from Monday or earlier. Customers first noticed the outage on Monday or a bit earlier, according to social media posts and Bloomberg.

 

Victoria’s Secret told the Daily News in an emailed statement that it “immediately enacted our response protocols” and that “third-party experts are engaged,” promising they’re “working to quickly and securely restore operations.”

“We continue to serve customers in our Victoria’s Secret and PINK stores,” the company confirmed.

The outage came about a week after Victoria’s Secret announced on May 20 that it had enacted a “poison pill” measure, a limited-duration shareholder rights plan, to ward off a potential hostile takeover attempt by an Australian investor.


©2025 New York Daily News. Visit at nydailynews.com. Distributed by Tribune Content Agency, LLC.

 

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